Designed to enhance your content creation and marketing strategies, MarketMuse is known for setting high-quality standards for content.
But does it live up to its reputation?
We'll unpack its features, benefits, and potential drawbacks to give you an in-depth understanding of what this tool can bring to your content strategy.
A Quick Review Summary of MarketMuse
MarketMuse: Revolutionizing Content Strategy - An In-Depth Review $149/month
Name: MarketMuse
Description: An AI-powered content marketing and keyword planner tool that was founded by Aki Balogh and Jeff Coyle in 2013. The platform sets a high standard for content quality, enabling companies to enhance their content creation and marketing strategies.
Offer price: Starting from $149 per month
Application Category: Artificial Intelligence (AI), SEO Tool
- SEO AI Features
- Price Comparison
- Usability / UX
Summary
MarketMuse is also known for its content optimization features, which help content creators and marketers optimize their content using AI. It provides the foundation and support for a robust content creation strategy, improving ranking potential. It's based out of Boston, Massachusetts.
What is MarketMuse Used for?
One of the main features of MarketMuse is its ability to automate content audits.
This feature removes the subjectivity of determining what content is or isn't working, and identifies what might be missing from your content strategy. By doing so, it helps you prioritize the right content for your audience.
Another key feature is its content optimization capabilities.
This feature help to accelerate content research and building AI-driven content strategies, ultimately improving content quality and performance.
The Pros & Cons of MarketMuse
Benefits:
- Increases organic presence: upgrade content to be more SEO-friendly, which can lead to better performance in search engine results pages (SERPs)
- Improves productivity: saves time on research and content optimization, making content creation more efficient
- Drives revenue: improve the quality and relevance of content thus potentially increase traffic and revenues for businesses
- Simplifies content audits: automates the process of auditing content, making it easier to identify what is and isn't working
Drawbacks:
- High price: Enterprise plan and can cost over $1,000 per month. This may be prohibitive for smaller businesses or startups
- Slow load times: Some users have reported that MarketMuse can be slow to load and respond at times, which can be frustrating during research
>> Click here to try out MarketMuse for Free
Is MarketMuse Better than Surfer SEO?
| Comparing | MarketMuse | Surfer SEO |
|---|---|---|
| Keyword Research | Uses AI to provide comprehensive keyword suggestions | Also provides keyword suggestions, but with more emphasis on traditional SEO metrics |
| Content Optimization | Uses advanced topic modeling and provides personalized difficulty scores and recommendations | Provides content optimization based on a TD-IDF algorithm |
| Content Auditing | Offers automated content audits to identify gaps in your content strategy | Surfer SEO doesn't have a similar feature |
| Pricing | More expensive, catering mainly to enterprises | More affordable, making it accessible to both small and large businesses |
| User Interface | Some users find it complex | Generally considered user-friendly |
Choosing between MarketMuse and Surfer SEO largely depends on your specific needs, budget, and business size.
MarketMuse:
MarketMuse is often praised for its patented method of topic modeling, which some argue is more advanced than Surfer's TD-IDF based process. It also offers personalized difficulty scores and recommendations, a feature not found in Surfer.
However, MarketMuse's high price can be prohibitive for smaller businesses.
Surfer SEO:
On the other hand, Surfer SEO is generally considered more affordable and user-friendly, making it a popular choice for both small and large enterprises.
It also has the Grow Flow platform, which informs big-picture SEO strategy. Some reviewers have mentioned that Surfer meets their business needs better than MarketMuse.
Ultimately, both tools have their merits and can be powerful assets for content optimization and SEO. The choice between the two will depend on your individual requirements, budget, and preferences.
>> Click here to read our in-depth review of Surfer SEO
The Key Features of MarketMuse
- Content Inventory and Auditing: Provides an automated inventory of your content, auditing it for quality, relevance, and comprehensiveness
- Advanced Keyword Research: Leveraging AI, the platform suggests comprehensive keyword opportunities for your content
- Content Optimization: Uses advanced topic modeling to provide personalized difficulty scores and recommendations for optimizing your content
- Content Strategy Planning: Helps you plan your content strategy, identifying gaps in your existing content and suggesting new topics that will resonate with your audience
- Competitor Analysis: Analyzing competitor content, MarketMuse can identify areas where you could potentially outperform your competition
What is the Difference Between MarketMuse and Frase?
| Feature | MarketMuse | Frase |
|---|---|---|
| Content Inventory and Auditing | MarketMuse offers an automated inventory of your content, auditing it for quality, relevance, and comprehensiveness. | Frase doesn't have this feature to the same extent. |
| Keyword Research | Provides advanced AI-driven keyword research. | Offers AI-powered topic modeling, but it's considered less comprehensive. |
| Content Optimization | Uses advanced topic modeling to provide personalized difficulty scores and recommendations for optimizing your content. | Also provides content optimization, but with a stronger focus on workflow features for content creation. |
| Content Strategy Planning | Helps plan your content strategy by identifying gaps in your existing content and suggesting new topics. | Frase also offers content strategy planning, but with a focus on answering questions that users are asking. |
| Competitor Analysis | Analyzes competitor content to identify areas where you could potentially outperform your competition. | Offers competitive analysis features like headings and questions. |
| Pricing | MarketMuse is more expensive, but offers a more comprehensive set of features. | Frase is more affordable and has better workflow features. |
MarketMuse:
MarketMuse excels in providing detailed content inventories and audits, advanced keyword research, content optimization, strategy planning, and competitor analysis.
Frase:
On the other hand, Frase is noted for its superior workflow features for content creation and collaboration.
While it also offers topic modeling, it's considered less comprehensive than MarketMuse. However, Frase provides competitive analysis features which may give it an edge.
Frase's AI content generation is more affordable than MarketMuse's First Draft offering, but it's not as flexible and customizable.
While MarketMuse offers a more comprehensive set of features, Frase seems to be a better fit for those looking for improved workflow features and affordability.
MarketMuse Alternatives
| Tool | Free Trial / Plan | Learn More |
| Surfer | No | > More Info |
| Frase | 5 days ($1 trial) | > More Info |
| Alli AI | 10 days | > More Info |
| NeuronWriter | 1 month | > More Info |
| Clearscope | No | > More Info |
| Outranking | No | > More Info |
| BrightEdge | No | > More Info |
| SEMRush | 14 days | > More Info |
| Market Brew | No | > More Info |
Who is the founder of MarketMuse?
MarketMuse was co-founded by Aki Balogh and Jeff Coyle.
Aki Balogh initiated the project as a “science project” aimed at developing an AI system that would benefit society. He has held the role of VP of Search at a major publisher and is currently as CPO (Chief Product Officer).
Jeff Coyle, with over 20 years of experience in inbound marketing and product management, serves as the Co-founder and CSO (Chief Strategy Officer).