Serpstat diverse functionalities ranging from keyword research to backlink analysis, rank tracking, and site audits make it a favorite among marketing professionals.
But is it worth the investment?
We'll explore its strengths, weaknesses, and overall performance to help you decide if it's the right tool for your SEO needs.
Serpstat Review Summary
Mastering SEO with Serpstat: An In-Depth Review $50/month
Name: Serpstat
Description: Users can also use the Serpstat Website SEO Checker to find key metrics of any site or page in just a few clicks. This all-in-one platform is praised for its capacity to get everyday SEO tasks done efficiently. As of July 2023, serpstat.com ranks #431 in the Computers Electronics and Technology category and #77960 globally.
Offer price: Starting from $50 per month when billed annually
Currency: USD
Application Category: Digital Marketing, SEO Tool
- Price Comparison
- SEO Features
- Usability / UX
Summary
Serpstat is a multi-functional SEO management platform that serves as a growth hacking tool for SEO, PPC, and content marketing. It was founded by Oleg Salamaha and has gradually evolved from a keyword research tool to a comprehensive SEO suite. The platform offers a variety of features including backlinks analysis, rank tracking, keyword research, competitor analysis, and site audit.
What is Serpstat used for?
Serpstat is a comprehensive SEO management platform used for a variety of digital marketing tasks. It's primarily used for SEO (Search Engine Optimization), PPC (Pay Per Click), and content marketing strategies.
One of the main uses of Serpstat is for backlinks analysis. This feature allows users to understand the link building strategies of their competitors, providing insights into how they can improve their own strategy.
The software is also used extensively for rank tracking. This allows users to monitor their website's position in search engine results for specific keywords over time.
The 8 Key Features of Serpstat
- Keyword Research: Allows users to discover new keywords related to their business or industry, understand their search volume and competitiveness.
- Rank Tracking: With rank tracking, users can monitor their website's position in search engine results for specific keywords over time.
- Competitor Analysis: Provides tools to analyze your competitors' SEO strategies, including their keyword usage, backlink strategies, and overall site performance.
- Backlink Analysis: Allows users to understand the link building strategies of their competitors, providing insights into how they can improve their own strategy.
- PPC Analysis: Helps users to plan and optimize their Pay Per Click (PPC) advertising campaigns.
- Local SEO: Offers local SEO features to help businesses optimize their online presence for a specific geographical location.
- Site Audit: Allows users to identify and fix technical SEO issues that may be impacting their website’s performance in search engine rankings.
- Website Analysis: Gives a holistic view of a website's performance, including its SEO metrics, social media engagement, and more.
Is Serpstat Free or Paid?
Serpstat offers both free and paid options. The free plan allows you to try out some of its key SEO features.
However, the number of searches per day is limited with the free plan.
>> Click here to access Serpstat Free Trial
Is SE Ranking Better than Serpstat?
If your primary need is keyword ranking tracking and cost efficiency, SE Ranking might serve you better.
However, if you require a broader range of SEO features, Serpstat may be the preferable choice.
Check out their main differences below:
| Criteria | SE Ranking | Serpstat |
|---|---|---|
| Keyword Ranking Tracking | Superior in tracking keyword rankings | Good, but not as highly rated as SE Ranking |
| Range of SEO Features | Good, but lacks in some SEO categories | Offers a wider range of features |
| User Reviews & Ratings | 4.8/5 stars with 1,193 reviews (Source: G2) | 4.6/5 stars with 453 reviews (Source: G2) |
| Pricing | More cost efficient and includes a pricing calculator (Source: Sprout24) | Pricing might be higher considering its wider range of features |
| Overall Ratings | 4.73 / 5 stars based on 269 reviews (Source: SoftwareAdvice) | 4.69 / 5 stars based on 163 reviews (Source: SoftwareAdvice) |
What is the Difference Between Serpstat and SEMrush?
Serpstat and SEMrush are both popular SEO tools, but they differ in various aspects.
SEMrush includes social media tools for tracking and posting, which allows for a more comprehensive digital marketing approach. In contrast, Serpstat does not include any social media tools.
When it comes to pricing, Serpstat is generally cheaper than SEMrush, making it a more budget-friendly option. However, this price difference also reflects the range of features each tool offers.
SEMrush provides the ability to segment data with more accuracy compared to Serpstat, which could be crucial for businesses that rely heavily on data analytics for their SEO strategies.
Regarding backlink information, professionals might find that SEMrush provides more detailed and comprehensive information compared to Serpstat.
Lastly, while Serpstat is suitable for beginners and companies interested in improving their online visibility and ranking, SEMrush caters to both beginners and professionals with its extensive SEO tools.
| Criteria | SEMrush | Serpstat |
|---|---|---|
| Features | Includes social media tools for tracking and posting, allowing for a more comprehensive digital marketing approach | Lacks social media tools |
| Pricing | Generally more expensive, reflecting its wider range of features | Cheaper, making it a more budget-friendly option |
| Data Segmentation | Provides the ability to segment data with more accuracy | May not offer as precise data segmentation |
| Backlink Information | Provides more detailed and comprehensive information on backlinks | Might provide less detailed backlink information |
| Free Trial | Allows users to access some features with a free account sign-up. A paid subscription is required for full access | Also allows users to access some features with a free account sign-up. A paid subscription is required for full access |
| Target Audience | Caters to both beginners and professionals with its extensive SEO tools | Suitable for beginners and companies interested in improving their online visibility and ranking |
Serpstat Alternatives
| Tool | Free Trial / Plan | Learn More |
| SEMrush | 14-day | > More Info |
| Ahrefs | 14-day | > More Info |
| Moz | 30-day | > More Info |
| Majestic | Free tool available | > More Info |
| SE Ranking | 14-day | > More Info |
| CanIRank | 7-day | > More Info |
| SEO PowerSuite | 14-day | > More Info |
| CognitiveSEO | 7-day | > More Info |
| Screaming Frog | Free version available | > More Info |
| SpyFu | Free tool available | > More Info |
| SurferSEO | No | > More Info |